IMDABES

Anyone in the Los Angeles County.

I’m in Long Beach for the weekend. Anyone have any suggestions for things to do in the area?

Chillin’ with some fruits… Literally.

Chillin’ with some fruits… Literally.

Listening to the radio then this song came on.

Listening to the radio then this song came on.

I was brushing my teeth and realized Roscoe was eating a sandwich.

I was brushing my teeth and realized Roscoe was eating a sandwich.

Genuinely Traditional

The under 21 club-goer market segment of today is what I am curious about. Today’s modern day generation in which I grew up; and currently am still growing up in, makes me feel as if I am stuck in the 20th century. Call me boring, introverted, reserved, or conservative but I still feel like a kid in a sense. With that being said, I am genuinely interested about why my generation (Generation Y, I believe) is interested in partying, dance clubs, raves, tattoos, drugs and underaged alcohol use. This segmentation is extremely specific, but can be generalized. I never understood, nor understand today why consumers(even those who are 21+) enjoy clubs so much and what makes them frequent visitors to the party scene.

Partying

(Image via:http://cdn.nyulocal.com/wp-content/uploads/2011/04/86-partying-large-msg-126278734656.jpg)


Tattoos

(Image via:http://media31.onsugar.com/files/2011/10/39/0/1929/19295511/d0096b20f150c063_tattooing_3.jpg)

Drugs

(Image via:http://blogs.roanoke.com/dancasey/files/2009/06/warondrugs2.jpg)

Alcohol

(Image via:http://www.drugfree.org/wp-content/uploads/2010/09/alcohol1-300x267.jpg)