AJKNOWS.

Genuinely Traditional

The under 21 club-goer market segment of today is what I am curious about. Today’s modern day generation in which I grew up; and currently am still growing up in, makes me feel as if I am stuck in the 20th century. Call me boring, introverted, reserved, or conservative but I still feel like a kid in a sense. With that being said, I am genuinely interested about why my generation (Generation Y, I believe) is interested in partying, danceclubs, raves, tattoos, drugs and underaged alcohol use. This segmentation is extremely specific, but can be generalized. I never understood, nor understand today why consumers(even those who are 21+) enjoy clubs so much and what makes them frequent visitors to the party scene.

Partying

(Image via:http://cdn.nyulocal.com/wp-content/uploads/2011/04/86-partying-large-msg-126278734656.jpg)

Tattoos

(Image via:http://media31.onsugar.com/files/2011/10/39/0/1929/19295511/d0096b20f150c063_tattooing_3.jpg)

Drugs

(Image via:http://blogs.roanoke.com/dancasey/files/2009/06/warondrugs2.jpg)

Alcohol

(Image via:http://www.drugfree.org/wp-content/uploads/2010/09/alcohol1-300x267.jpg)